A GREAT CONVERSATION: A Tinder Executive Shares Secrets to Getting More and Better Matches
70 percent of couples meet through online dating. If we have to do it, we might as well get better at it!
If you are a single person looking for a relationship, Melissa Hobley is your MVP. Not only does she know everything about online dating - she has been chief marketing officer of Tinder since August 2022, and she was at OkCupid before that - she is also a real life matchmaker. She keeps a spreadsheet of all the singles she meets around the globe, and has successfully matched hundreds of them.
Most importantly, she believes in love, and her enthusiasm is infectious.
She sat down with me to spill the following:
Why everyone is still online dating even though they say they hate it
Data-proven, concrete steps you can take to get more and better matches (write this, use these photos)
What to do if you get swiping fatigue
Why you should get your friends to swipe for you
Why you should put the work in to find your person
Read an edited version of the conversation below or scroll down for the entire video (There is also a $600 present at the end from Melissa!)