UPDATED: Who's Doing What for the World Cup

Jello shots, yacht parties, dinners on the pitch, and the Backstreet Boys

UPDATE: This list was updated on June 1 with numerous very fun additions

I’m finally getting my head around the 2026 World Cup, the largest in history, with matches across 16 stadiums in 16 cities in three countries (look at this chart above!) More than 5 million soccer-crazed fans are expected to attend in person, and brands, hotels, and restaurants are going all out with watch parties, limited-edition merch, themed experiences, and more. This is what happens when you stage the World Cup in the world’s capitalist superpower.

I’ve sifted through hundreds of listings and pulled out the most interesting, funny, and exclusive offerings. I’ll keep updating this list as more come in, so check back for new additions.