I can’t believe it’s already time for the US Open. It’s always a bittersweet moment - it means summer’s ending and fall’s creeping in. But this year it also means the summer of sports isn’t over yet. And if the rest of NYC’s summer is any indication, this is going to be the buzziest tournament yet. The season’s been so good here that people are literally bottling the air to try to hold onto it.
Every year, more brands get in on the US Open - activations, pop-ups, limited-edition everything, both at the tournament and around the city. And because any event these days is an excuse for fun, there are parties galore, plenty of them with actual tennis players in attendance.
For my paid subscribers, I’ve got a running list of who’s doing what for the US Open. If I missed something, let me know. I’m going to keep updating this, because a lot of information is still coming in.
Happy Summer of Sports!